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First Embrace

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STARTED: 2025

SEED GRANT: $179,000

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Ikra Gulzar

Co-founder

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For a world where no baby dies preventably. 

DESCRIPTION OF THE ORGANISATION

Over 2 million babies die every year. That’s 4 every minute. 80% of these are low birth weight (LBW) newborns. We can change this. Kangaroo Mother Care increases a LBW newborn’s chance of survival by at least 33%


First Embrace will establish KMC wards within existing hospitals, training and equipping nurses to support mothers in practices proven in over 20 RCTs to save newborn lives: skin-to-skin contact, exclusive breastfeeding, and danger-sign identification.

Charity Entrepreneurship (CE) is a registered charity in England and Wales (Charity Number 1195850). CE supports its incubated charities through a fiscal sponsorship with Players Philanthropy Fund (Federal Tax ID: 27-6601178, ppf.org/pp), a Maryland charitable trust with federal tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code.


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