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Better Season Project

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STARTED: 2025

Kristina Mahony

Co-founder

SEED GRANT: $184,000

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William Lawless

Co-founder

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Helping smallholder farmers increase their incomes through proven, productive tools.

DESCRIPTION OF THE ORGANISATION

Half a billion smallholder farmers grow a third of the world’s food, yet most live in extreme poverty. Proven tools like water tanks and storage bags can raise farm incomes for years, but lenders misjudge smallholders’ risk, leaving a $170B finance gap. 


Better Season Project is closing that gap by making productive investments affordable for smallholder farmers. We do this through asset-collateralised loans (ACLs), where the asset itself serves as collateral - lowering barriers to credit, reducing lender risk, and creating stable pathways to higher income. Working with Savings and Credit Cooperatives (SACCOs) in Kenya, we provide technical advice, monitoring and enable farmer adoption. Our aim is a fair, scalable, self-sustaining model of smallholder finance, so early philanthropy unlocks lasting income growth.

Charity Entrepreneurship (CE) is a registered charity in England and Wales (Charity Number 1195850). CE supports its incubated charities through a fiscal sponsorship with Players Philanthropy Fund (Federal Tax ID: 27-6601178, ppf.org/pp), a Maryland charitable trust with federal tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code.


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