FAMILY EMPOWERMENT MEDIA

STARTED: Started by CE via Incubation Program 2021

SEED GRANT: $75,000

Anna Christina Thorsheim

Co-founder and Director

WEBSITE: https://www.familyempowermentmedia.org/

Kenneth Scheffler
Co-founder and Director

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Family Empowerment Media (FEM) eliminates maternal deaths and other health burdens due to unintended pregnancies through a proven solution. FEM produces radio ads and shows that shift knowledge, attitudes, and behavior around family planning.

CURRENT OR PREDICTED IMPACT:

By 2026, FEM expects to be able to avert maternal death for every $2,600 in funding provided while operating in 10 Nigerian states and reaching 10 million women and men.

SIGNIFICANT UPDATES:

FEM is currently halfway through its first pilot campaign in Nigeria

ACHIEVEMENTS:

Provided education on family planning to 5.6 million listeners in Nigeria through more than 500 radio ads and shows
Achieved a 9 out of 10 score from listeners (on the likelihood that they would recommend a show or ad to a friend)
Expanded the impact of its work through a partnership with Marie Stopes International’s call center

IMPORTANT PUBLICATIONS:

What we learned about our audience and how best to reach them (December 2021)
Results of FEM’s proof of concept (June 2021)

ROOM FOR MORE FUNDING FOR 2022:

$205,000