Before joining CE, Ula completed a PhD in Philosophy and published a book on the moral status of animals. She has worked on digital marketing in startup projects for Michał Kiciński (investor, top 100 Forbes Poland, co-founder of CD Projekt which was responsible for The Witcher game series), including building a Pay What You Want eBooks portal and opening a trendy vegan restaurant in central Warsaw. Ula was also working as Communications Manager for ProVeg International in Poland and has been a vegan and animal activist for over 20 years.