Do corporate campaigns work? A comprehensive analysis of the evidence for and against

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​In recent years, there has been an observable shift in the animal advocacy movement towards institutional change. Among other institutional strategies, corporate outreach seems widely used to achieve positive change for animals. Corporate outreach involves designated campaigns aiming to influence the behaviour of corporations

This report focuses on estimating the impact of corporate outreach with the aim to assess the potential impact of a new charity which may be started to execute corporate outreach. Because of the very broad definition of corporate outreach, this report considers 13 sub-approaches in total. These include facilitating international expansion of existing animal organizations, e.g. The Humane League to Asia and Latin America; ensuring the following-through of existing corporate campaign pledges; and starting a new organization in a priority country advocating for a different issue than the existing confinement-based asks; etc.

We expect that corporate outreach is one of the most cost-effective interventions for animals, if paired with a high impact ask and executed correctly in a promising country. In line with our priority animal, priority ask, and priority country research, we expect the most promising charity that could be founded in this space is one focused on corporate campaigns for fish water quality in a country with a high fish population but with a relatively small corporate campaign presence, such as Taiwan.

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