In recent years, there has been an observable shift in the animal advocacy movement towards institutional change. Corporate outreach is an institutional strategy that is widely used to achieve positive change for animals. It involves designated campaigns aiming to influence the behavior of corporations.
Decision-making on which charities to establish involves certain complex processes. Part of this analysis is looking at the effectiveness of different approaches. Currently at Charity Entrepreneurship, I am analysing how promising the corporate outreach campaigns are in implementing the most promising asks. Coming from a cluster approach perspective, I analyse multiple groups of evidence, one of which is historical case studies. This post explains an analysis about the counterfactual impact of cage-free corporate campaigns in the US.
The following report is a part of ongoing research by Charity Entrepreneurship looking into corporate outreach as a potential approach used to implement asks.
You can download the full report here: