Cluster Approach Thinking Applied to Selecting Fundraising Methods

Hi, I am Kieran. I joined the Charity Science team in June 2015 after volunteering since the previous February. Hope you're enjoying the new website.

Charity Science recently evaluated more than 20 different fundraising methods to determine which methods would be the most promising to experiment with in the third quarter of 2015. This prioritization task resulted in slightly more than a hundred pages of research about fundraising methods, which will be helpful for other groups considering a wide range of fundraising options. When researching, reviewing and evaluating these methods, something that persistently proved useful was the cluster thinking approach. In essence, cluster thinking involves approaching empirical questions from numerous reference frames or mental models and synthesising this cluster of views into one’s opinion. 

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